Interview Tips for Introverts Applying for Job in Marketing


The following is a guest post by ColinJR. You can find out more about Colin in the author bio at the end of the post.

There exist a lot of misconceptions regarding introverts. Many people truly consider them to be aliens and try to avoid them not knowing that these people are just as interesting, creative and needed people as their extroverted co-workers. Of course, their best features and working skills can be discovered in case they get a job corresponding to the specifics of their personality. Because of natural shyness, concentrating, preferable solitude and other personal traits, introverts’ one of the most matching careers can be job in marketing that does not require socializing, teamwork and interactive skills. Market research analyst, for example, is one of the topped jobs for introverts. This job requires concentration, responsibility, accurate data accumulation and processing what can turn too burdensome for an average extrovert.

But even if you have a degree in marketing and completed M.B.A, the job interview and the impression you make on an employer will play an important role. That is why it is necessary to be well informed about possible interview situations which can be unusual and nerve wracking for an introvert. Handshaking, being center of attention and witty interview questions are the source of discomfort and uncertainty. In case you are going to an interview, your job and your future career are at stake, that is why get prepared to your job interview with general tips given below.

As a rule, the tips are divided into two groups: ‘before the interview’ and ‘during the interview’. Following these comprehensible recommendations you will get more confident and will increase your chances to get the desired job.

Before the Interview

Since you are applying for a job in marketing, show your awareness of the company’s strategies and goals. Learn as much as possible about the organization you are applying for, get to know what people you will meet and talk to, surf for this on the internet or even go to the library. The knowledge advantage will help you feel yourself confident.

Do not learn by heart and rehearse ready answers for possible interview questions. The marketing sphere requires creativeness and fresh thoughts, and your conned answer may sound unnatural and suspicious.

During the Interview

If you will do the aforementioned research, you will minimize the ‘surprise’ interview questions and make you feel well-informed and self-confident on the interview day. Although, the interview itself is the most dangerous and unpleasant part of applying for a job, since handshaking, small talk and other types of socializing are required.

  • Small talk. Be ready to join a small talk, you may practice this with your friends and relatives.

  • Notes. Make some notes and bring them with you. This may include the key points you would like to make or the questions you would like to ask but are afraid to forget about. You may also bring a portfolio showcasing your accomplishments and your achievements. This will ease the burden of telling story about you and can also serve as an excellent illustration and a source of additional information.

  • Know the site. Find the shortest or the most appropriate way to the place where you are going to have the interview. You may also take a walk in that direction to be sure you will spot the place in advance. In this case you will not need to waste valuable energy and your mental resources trying to find the needed building or street.

Being an introvert does not mean being worse or strange, it simply means to have different features and personal traits, which can turn extremely advantageous for different jobs requiring no socializing and teamwork.

This is a guest post from ColinJR, who is a full-time freelance writer at that provides online writing services.



  1. Really useful tips, and I totally admit it, introverts are often handled like aliens, although they aren’t different from the most aspects. My husband is an introvert and I’ve been married to him for 10 years now, introverts could have some special extra-skills which normal people don’t. These could be useful n the marketing scene, I think.
    Eva@Eva und die Natur´s last post ..Hausgemachte Schönheit Tipps

  2. As an introvert myself, I was already starting losing heart as I read the first few sentences of this post. Then the availability of marketing jobs that are suited for introverts gave me renewed interest in this post.
    Laura´s last post six flags tickets

  3. Wow, this is very useful and helpful tips. Introvert person will surely get a lot of ideas on what to do applying for a job in marketing. When applying to a marketing job, it is very important that you know the company you are applying to through searching them online. It will help you to be confidence.
    Hazel Delle´s last post ..Triactol

  4. I admit that i’am an introvert person and providing us this kind of information on how to apply for job in marketing is really a big help. I will surely follow all the tips that you’ve shared with us here. Thanks and keep up the good work!
    Born27´s last post ..Internet to Phone

  5. Great advice, Colin.

    If someone is an introvert and wants to get into marketing, but is also quite technically-minded (like me) then I’d recommend considering things like SEO (search engine optimisation) and PPC (pay per click) advertising.

    We have some introverts here at my office office but they’re brilliant at what they do – and after all, I’d much rather someone who can walk the walk than someone who can only talk the talk! First impressions and confidence are important, but IMO skill-level and intelligence are much, much better! 🙂

  6. This is a really interesting post. I’ve always thought the whole culture of interviews is very discriminatory towards introverts – particularly if the job doesn’t require a lot of socialising. As an introvert myself, I’ve had to learn to put on an act during interviews, which can be effective but also gives the wrong impression. I would much rather (for example) complete a test showing my skills. Yet another arena in which the odds are stacked in favour of extroverts!

  7. These are some great tips. Thank you! As a an introverted marketer, having worked in marketing for well over 10 years, I could’ve used this advice (and knowledge) when I was starting out! I was a wreck during interviews.

    I would just like to add, to all those potential marketers, that marketing in any area (IT, Publishing, media and entertainment, healthcare etc) requires the ability to think creatively, analytically and ‘outside the box’. I find that these, as an introvert, are my strengths – these tend to come quite naturally to most innies. All the other, more extroverted areas are my weaknesses, so I play up the areas I know I thrive in and just do the best I can in the more extroverted areas of a role. This then minimalises the stress factor in interviews, and in the role, should you get the job; increases self-confidencce, and increases your confidence in your abilities and allows you to go easy on yourself when you find yourself somewhat quiet during that very intense departmental meeting – done that!

    This doesn’t mean you stop trying to improve those areas that make you somewhat nervous, it just means the pressure to be someone you’re not (extroverted) is removed, allowing you to be a great marketer.

    Best of luck!

  8. I’m an introvert currently studying marketing myself, so this article was a great help for me – thanks!

    I could add that, as in every interview you would give, it is important to focus on the employer’s needs, and on what problem YOU can SOLVE for them.

    It is also important why you are their best option, but don’t focus too much on your own achievements so far if they aren’t at least indirectly related to the employer’s needs. You may risk losing their attention.

    Good luck to anyone attending an interview soon!
    Andrew @ The Shyness Cure´s last post ..The Secret to Permanently Overcoming Your Shyness

  9. It’s probably a given that most companies do not really seek out introverts. That being said, that doesn’t mean they aren’t qualified nor that they can’t do a great job. For me, when I’ve interviewed people, I look for team players who can think outside the box, have a sense of humor, are creative, can be bold with their opinions and has an ability to problem solve. I wouldn’t just dismiss an introvert because they can be tough as wood in their convictions, which I really appreciate. One thing I don’t want, however, is a sourpuss; I need people who are relatively positive and can surmount obstacles instead of dwelling in the negative. Here we finally arrive at the point of my comment: smile during your interview! (Try to be as natural as possible about it.)
    Tait Dewood´s last post ..Ou commander un chalet en bois en kit ?

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